David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Globally, 45% say that housework is either a shared responsibility (28%) or the domain of men (17%) Insights explore the underlying macro-economic forces affecting the homecare industry New York –April 5, 2016 – Dust and stains remain unavoidable adversaries for consumers worldwide. It’s not...
New York, NY – March 1, 2016 – Nielsen today announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen’s global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief...
Nielsen: Global consumer confidence ends 2015 on subdued note, down two points from third quarter New York – Feb. 2, 2016 – Global consumer confidence ended 2015 on a subdued note as the index declined two points from the third quarter to 97—the same score as the start of the year. Compared...