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Nielsen Acquires Exelate

New York – March 4, 2015 – Nielsen today announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen to enable its clients to make better...

Global Consumers Embrace the Share Economy

68% of Global Survey Respondents Willing to Share or Rent Personal Items; Two-Thirds Likely to Use Products and Services from Others Asia-Pacific Respondents Most Receptive to Share Communities; 81% Likely to Rent Items from Others NEW YORK – May 28, 2014 – Sixty-eight percent of global online...

Nielsen Launches Demographics for Nielsen Twitter TV Ratings

Age and gender metrics reveal how Twitter TV audiences enable TV networks and advertisers to reach beyond core viewers NEW YORK – May 19, 2014 – Nielsen, a global information and measurement company, today announced the launch of demographic data for Nielsen Twitter TV Ratings. Delivered...

Global Consumer Confidence Reaches Pre-Recession Levels

Global and U.S. Consumer Confidence at Highest Levels Since 2007; Consumer Confidence Remains Flat in China; Increases in Europe NEW YORK – April 30, 2014 – Global consumer confidence returned to pre-recession levels with an index score of 96 in the first quarter of 2014—the highest score...