Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
Global consumer confidence declined one index point in the second quarter to a score of 96. Regionally, confidence continued to rise in Europe, increasing two points to 79. Confidence held stead in Asia-Pacific, but fell in the three remaining regions.
In the banking realm, where engagement has historically taken place at teller counters, times are changing—and so are consumer banking preferences. And in that way, marketers should make a concerted effort to identify their customers before trying to reach them.
Times are changing, and today’s digital world is having widespread effects on an array of consumer behaviors, including how we handle our finances. Electronics and mobility are key trends for financial institutions to keep track of, but consumers aren’t ready to sever all ties with their local bank branches just yet.
Much has been written about the growing wealth and income gap between America’s rich and poor. However, the wealth gap exists not just among individuals, but among entire communities. And we can anticipate where local consumer demand is headed by examining the state of local communities.
More than twice as many say people around the world say their ideal retirement age is younger (36%) than what they plan compared to those who say it’s older (17%). So what’s causing the disconnect between wanting and needing to stay employed as we age? It’s likely a matter of finances.
From economics to quality of life, housing can tell us much about the state of Americans today. So having a clear sense of where this market is headed is crucial to understanding consumers. But what does the future hold?
As a major engine of the U.S. economy, the housing market is steadily watched and analyzed as a barometer for the general wellbeing of the country. Housing, however, isn’t just about economics—or even shelter. It’s a window into the lives of American consumers, and it provides insights that go well beyond home buying and price trends.
Consumer confidence in the Middle East/Africa region declined two index points in the fourth quarter of 2013, reporting a score of 90. Three-fourths of regional respondents believed they were in recession in the fourth quarter, a figure that topped the level reported in any other region. The pessimistic sentiment was up 1 percentage point from Q3 and 2 points from the same time period the previous year.
For many, the answer is yes. In fact, one out of every two people around the world say their preferred payment method for daily spending is plastic rather than paper. Collectively, 54% of respondents from a recent global survey say they prefer using plastic over cash.
At 3,212 feet tall with a plunge of 2,648 feet, Angel Falls in Venezuela isn’t the only part of Latin America with drastic peaks and valleys. Nielsen’s latest Global Survey of Consumer Confidence shows that consumer confidence sentiment also varied widely in the region.
Around the world, Asia-Pacific was the only region where consumer confidence increased quarter-on-quarter in the fourth quarter of 2013, rising one index point to 105, according to Nielsen’s latest Global Survey of Consumer Confidence.
While the economy stabilizes in Europe, consumers have remained wary. Confidence fell in 18 of the region’s 32 markets measured in the fourth quarter of 2013, according to Nielsen’s latest Global Survey of Consumer Confidence. Nonetheless, the worst may very well be over.
Canadian consumer confidence increased three index points in the fourth quarter of 2013, reaching the baseline score of 100. The quarterly uptick equalized two previous quarters of declines, bringing the figure in line with the sentiment of 12 months ago. Improved job prospects, personal finances and spending intentions were strong drivers of the hike in consumer confidence for Canadians.
An apple a day keeps the doctor away. But when fruit doesn’t cure what ails you, a solid health and wellness plan might just do the trick. China, which is on pace to produce 37.5 million metric tons of apples in 2013, leads the globe in terms of saving for health-related issues (63%), with the greater Asia-Pacific region close behind (55%).
Around the world, shoppers reigned in their discretionary spending at the end of 2013. According to Nielsen’s latest Global Survey of Consumer Confidence, consumers said they spent less across all categories measured in Q4 2013, compared to Q3.
Energy consumption has been a factor for consumers since the dawn of modern civilization, but in a world of rapidly advancing technology and environmental awareness, it’s never been as topical as it is today. And while consumers are tuned in, they’re more often motivated by price than environmental impact.
Global consumer confidence held steady in Q4 2013 with an index of 94, marking the third straight quarter where confidence was at that level. Global confidence was one point higher at year end than it was at the beginning of the year and three points higher than in Q4 2012.
How prepared are we for a broken water heater or an air conditioner on the fritz? To help understand how consumers around the world save and invest for household emergencies, Nielsen conducted a global study about current and future financial goals and the strategies we use to prepare for them.
Regardless of where we live or how much money we have in the bank, staying on track to reach our financial goals takes a dedicated commitment. And when it comes to saving for retirement, many global consumers are putting that commitment on hold for the time being.
From being a symbol of freedom to a way to get from point A to point B, cars capture the heart of millions. In fact, 65 percent of Internet respondents across 60 countries are planning to buy a new or used car in the next two years, according to findings from a recent Nielsen global survey.
Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. But is that enough?