The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they’ll need to stay ahead of the pace.
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
Growth in the online FMCG sector is outpacing offline FMCG, with e-commerce sales set to surpass traditional retail sales within the next five years.
2016 was a year of upheaval and change the world over, with equivalent sways experienced across Sub-Saharan Africa. In the 4th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed across various parameters.
Digital has disrupted a whole host of interactions, including the way we watch video content and the ways we communicate with friends and family. The way we shop is no exception.