Featured Insights
Webinar: The Quest for Convenience
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
WHAT’S NEXT IN AFRICA
Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed...
AFRICA’S PROSPECTS – EDITION 4
2016 was a year of upheaval and change the world over, with equivalent sways experienced across Sub-Saharan Africa. In the 4th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed across various parameters.
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Beer Consumers In Emerging Markets Offer A Flavorful, Flourishing Future
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
‘Made In Matters’… or Does It?
The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?
What’s Next in E-commerce?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
Grocery E-Commerce Sales Growth Set to Eclipse Offline Within the Next Five Years
Growth in the online FMCG sector is outpacing offline FMCG, with e-commerce sales set to surpass traditional retail sales within the next five years.
Ingredient Inspectors: Consumers Embrace Dietary Diligence
Consumers around the world are increasingly focused on clean eating and the benefits of eating more healthfully, with 70% of global respondents saying they actively make dietary choices to help prevent health conditions such as obesity, diabetes, high cholesterol and hypertension.
Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa
Africa’s consumers are growing in numbers and in buying power. They also have a strong demand for products that meet their specific needs. So what are the best ways to reach Africa’s consumers, and how can marketers ensure they’re delivering messages and products that resonate?
Uncommon Sense: The Appification of TV
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
Uncommon Sense: Riding the Disruption Wave
All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found...