Insights

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A Segmented Look at Consumer Banking Preferences

Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them. In the banking realm,...

Consumers’ Golden Years Offer Golden Opportunities Worldwide

Around the globe, aging consumers’ needs are not being fully met. This missed opportunity for retailers, manufacturers and service providers could prove costly, as 2 billion consumers will be 60 years or older by 2050, according to the World Health Organization. In any language, that’s 1 in 5...

Finding Opportunity Online with the Mass Affluent

The mass affluent only represent 12 percent of U.S. households, so reaching this highly concentrated group can be difficult, especially through direct marketing channels. Despite these challenges, however, the mass affluent have a strong online presence. And digital precision marketing has become...

Dedicating Wealth to Preserve Health

An apple a day keeps the doctor away. But when fruit doesn’t cure what ails you, a solid health and wellness plan might just do the trick. China, which is on pace to produce 37.5 million metric tons of apples in 2013, leads the globe in terms of saving for health-related issues (63%), with the