Insights

Content Type

2014 State of the Shopping Center

Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need.

Advertising and Audiences: State of the Media

The advertising landscape landscape is evolving at an unprecedented rate, influenced by largely two factors: media fragmentation and population shifts. These changes are making it increasingly hard to connect with consumers. In order to achieve maximum effectiveness, advertisers need to optimize...

The Reputations of the Most Visible Companies

Now in its 15th year, the RQ Study surveyed more than 18,000 members of the U.S. general public to measure the reputations of the 60 most visible companies in the country across the six dimensions of corporate reputation. See who made the list.

Nielsen Technology Sentiment Report

It seems like U.S. consumers welcome new or improved technology with open arms just about every day. Options abound, spanning our TVs, computers and appliances. They’re also evolving to become more than just single-service electronics. Coupled with readily-available Internet connectivity, we’re...