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More Than Half of Global Consumers Are Willing to Buy Groceries Online

One-quarter say they already order grocery products online 61% believe going to the grocery store is an enjoyable and engaging experience Asia-Pacific leads in willingness to use digital retailing options (60%) New York, NY – April 29, 2015 – One-quarter of global respondents say they are...

Nielsen Acquires Exelate

New York – March 4, 2015 – Nielsen today announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms. This acquisition allows Nielsen to enable its clients to make better...

Global Consumers Embrace the Share Economy

68% of Global Survey Respondents Willing to Share or Rent Personal Items; Two-Thirds Likely to Use Products and Services from Others Asia-Pacific Respondents Most Receptive to Share Communities; 81% Likely to Rent Items from Others NEW YORK – May 28, 2014 – Sixty-eight percent of global online...

Nielsen Launches Demographics for Nielsen Twitter TV Ratings

Age and gender metrics reveal how Twitter TV audiences enable TV networks and advertisers to reach beyond core viewers NEW YORK – May 19, 2014 – Nielsen, a global information and measurement company, today announced the launch of demographic data for Nielsen Twitter TV Ratings. Delivered...