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New Study Confirms Correlation Between Twitter and TV Ratings

Findings Indicate that Correlation Strengthens Over the Course of a Show’s Season NEW YORK, March 20, 2013 – A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared Twitter against a...

Consumers More Likely to Buy New Products from Familiar Brands | Nielsen

Nearly Two-Thirds of Global Survey Respondents Wait for New Products To Be Proven Before Purchasing CONTACT: Jennifer Frighetto, jennifer.frighetto@nielsen.com, 847.605.5686Elizabeth Wolf, elizabeth.wolf@nielsen.com, 646.654.5825 NEW YORK – JANUARY 22, 2013 – Sixty percent of global consumers...