With over 30 years of experience, Terrie serves as our International Lead for Nielsen Watch. Prior to moving to the U.K. in 2015 to lead Nielsen’s digital business in Europe, Terrie played an instrumental role building Nielsen’s television business in the U.S. She led the launch of Nielsen’s Digital Ad Ratings in the U.S. She ran Nielsen’s advertiser business, supporting all verticals in their efforts to understand the effectiveness of their advertising spend. Working with broadcasters, media agencies and local television stations, she has a wealth of experience in television and a rich history with Nielsen and its clients.
Upon moving to the U.K., Terrie worked across Nielsen’s client base to help them understand the role of digital in the media landscape. Terrie’s role was further expanded to include Managing Director for the U.K. Watch.