Events

Upcoming Webinars and Events

Webinar: Incrementality through innovation

Presenter:Jeff Claypoole, Nielsen SVP, Nielsen BASES Global Line and Price practice
Did you know that 80% of all innovations are not incremental to either their parent brand or the category and 25% of new products actually shrink the brand franchise when they are launched? So, how can you increase the incremental impact of your innovations?

2019

2019 State of the Nation

Location:
Thursday 17 January: Oxford, Nielsen office

Tuesday 22 January: Denim Room, 2nd Floor Cloth Hall Court, Quebec Street, Leeds LS1 2HA
Date: Thursday 17 January Time: 9am for 9:30am-11:30am Location: Nielsen House, John Smith Drive, Oxford Business Park South, Oxford OX4 2WB. Date: Tuesday 22 January Time: 9am for 9:30am-11:30am Location: Denim Room, 2nd Floor Cloth Hall Court, Quebec Street, Leeds LS1 2HA

Tackling the Future of Socially Charged Advertising

Location:
Nielsen Office, 5th Floor Endeavour House, 189 Shaftsbury Avenue, London WC2H 8JR
followed by refreshments and a chance to see how neuroscience works for yourself in our neuro Lab
Date: Thursday, 7 February Time: 11am - 12:30pm, followed by refreshments and a chance to see how neuroscience works for yourself in our neuro Lab Location: Nielsen Office, 5th Floor Endeavour House, 189 Shaftsbury Avenue, London WC2H 8JR