Launch of Nielsen Smartstore


Date:  Thursday 20 September, 2018
Time: 9:30am – 11:30am
Location: The Royal Institution, London

Gaming Technology Meets Shopper Research 

Understanding the impact of in-store activations on shopper behaviour is critical. Traditional research methods such as exit interviews, surveys and accompanied shops are useful for capturing current behaviour, but not the future state. Nielsen Smartstore is set to change that, transforming shopper research with a more dynamic, interactive and cost effective solution to help you to get closer to shopper behaviour at the moment of truth to uncover what’s next.

Nielsen Smartstore leverages breakthroughs in virtual reality gaming technology to create a realistic and immersive simulation of a 3D, 360 degree virtual store environment. Retailers and manufacturers can now measure, evaluate and optimise a range of retail strategies that impact sales and margins based on how target shoppers react at the moment of truth, in any store format.

Join us at the launch event to see Nielsen Smartstore in action and find out how you can tap into shopper insights and behaviours, test out multiple shelf layouts or new locations in store for NPD, POS designs, promotion displays,or assess the shopper appeal of packaging options in a variety of store formats, aisles or shelf layouts – all in a 3D, 360 degree virtual store environment.