Socially charged advertising isn’t just for nonprofits anymore. Today’s consumers expect the brands they buy to communicate a purpose and contribute to social change. Now, staying silent on social issues is just as risky as taking a stance. But you need to know how your consumers will react before making the leap.
In this session, Dr. Carl Marci, Nielsen’s EVP and Chief Neuroscientist, will share insights and case studies from the non-profit world to help marketers reduce risk, avoid wasted investment and advance their brand with social marketing in a world where the line between consumer and citizen is blurring.