Case study: Nielsen audience activation on social campaigns
Developing digital campaigns for pharma brands is often challenging, as the products focus on a very niche audience that can be difficult to reach online.
To increase the brand awareness within the professionals in the Italian health sector for Inofolic, by Li.Lo Pharma, the agency Digital Angels designed two audience-driven campaigns that were executed on social networks.
Aiming to reach the specific groups in the pharmaceutical industry online, Digital Angels and Li.Lo Pharma collaborate with Nielsen Marketing Cloud to build tailored audiences. Nielsen audiences performed very well in both social campaigns.