Action Exceeds Trust for Multiple Online Ad Formats
Across any type of format, trust is an important component of advertising message resonance. But no matter the format, the desired end result is the same—action.
Global Trust in Advertising – 2015
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.
Alibaba's CEO Talks About Using Digital and Data to Excel in Business Today
At Nielsen’s annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based Alibaba, sat down to discuss how global companies are leveraging digital and big data for commercial gains amid growing fragmentation, technological developments and evolving consumer demand.
Digital Natives Feel Right At Home With Online Grocery Shopping
While the appetite for buying groceries online is at high levels around the world—more than half of global respondents are willing to give it a try—digital natives are leading the charge. These consumers have an unprecedented enthusiasm for—and comfort with—technology, and online shopping...
Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
Screen Wars: The Battle for Eye Space in a TV-Everywhere World
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
Global Adview Pulse Lite, Q3 2014
After a dynamic first half of 2014, which included the Sochi Winter Olympics in Russia, the eruption of the Crimean crisis in the Ukraine, the outbreak of the Ebola virus in West Africa, and the dazzle of the World Cup Football in Brazil, the third quarter continued in a less tumultuous mode.
UK Trials Begin for Nielsen Cross-Platform Campaign Ratings
Nielsen, a global provider of information and insights into what consumers watch and buy, today announces a major step forward for multi-platform advertisin
Nielsen rolls out solution to show how online ads are resonating with UK audiences, in real time
Nielsen announces the UK rollout of Nielsen Online Brand Effect – a measurement and optimisation solution which allows advertisers, agencies and publishers to evaluate the resonance of their online campaigns with audiences in real time.
TV Advertising Gold
Nielsen reveals the ads and the brands that took TV advertising Gold in 2012.