With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
In a multi platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Here James Oates, Nielsen’s UK Managing Director for Media shares the latest breakthroughs for...
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however,...
Nielsen reveals the ads and the brands that took TV advertising Gold in 2012.
Consumer packaged goods value growth across Europe slowed significantly in 2012, dropping from 5% to just 2.8%. Amid continued difficult economic conditions, finding growth will be tough. Retailers however are fighting back, using Private Label as a trigger to drive retail disruption. Here, Mike...
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
Nielsen announces the UK rollout of Nielsen Online Brand Effect – a measurement and optimisation solution which allows advertisers, agencies and publishers to evaluate the resonance of their online campaigns with audiences in real time.
Nielsen explains why measuring people is still the only way to understand how audiences consume media across multiple digital platforms and devices.
Nearly one in four (24%) Britons felt positive about their job prospects in Q2 2013, the highest level since Q1 2008 (34%) - according to the latest figures from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The early May bank holiday and accompanying good weather were enough to offset a lacklustre middle part of the month for food and drink sales at the UK’s leading supermarkets, according to the latest retailer performance figures released today by Nielsen.
70% of TV ad spend is wasted. Nielsen outlines the five actions needed to make every pound of TV ad spend investment count - in real time.