With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.
Over the past 10 years, hard discounters have become more experimental retailers, trying out new growth tactics and appealing to a wider buying public.
Total supermarket sales have started to recover, rising by +1% in the last four weeks, following a disappointing spring and early summer performance in which sales declined, falling to -0.5% in July.
In a multi platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Here James Oates, Nielsen’s UK Managing Director for Media shares the latest breakthroughs for...
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however,...
Nielsen reveals the ads and the brands that took TV advertising Gold in 2012.
Consumer packaged goods value growth across Europe slowed significantly in 2012, dropping from 5% to just 2.8%. Amid continued difficult economic conditions, finding growth will be tough. Retailers however are fighting back, using Private Label as a trigger to drive retail disruption. Here, Mike...
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
In a multi-platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference
The UK’s leading supermarkets will be relying on strong advertising in the final weeks of Christmas after another month of slowdown in year-on-year sales value growth due to a continued weakness in General Merchandise – such as electronics, toys, clothes and home furnishings.
Leading brands start measuring online ad performance with revolutionary Nielsen Online Campaign Ratings as it launches in UK.