U.K. is following in the footsteps of many other countries including China, the U.S. and Italy, where Nielsen research found significant spikes in the hoarding of emergency and essential supplies as consumers rush to build “pandemic pantries.”
Irish consumers are actively stockpiling grocery and medical items as concerns grow around the Novel Coronavirus (COVID-19) becoming a worldwide pandemic. This level of consumption is placing immense pressure on grocery retailers as fears spark panic buying.
The U.K. beer category is certainly not lacking in options, but one unlikely sub-category has pulled away from the pack. In fact, without the contribution of non- and low-alcohol options, annual sales in the beer category would be in the red.
A large increase in TV and press advertising spend resulted in a strong finish to 2012 for the UK’s leading supermarkets.
Sales volumes decline compared to last summer with the London 2012 Olympics.
In a multi platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Here James Oates, Nielsen’s UK Managing Director for Media shares the latest breakthroughs for...
The UK tobacco industry has been in flux. With recent significant legislative changes, and more looming on the horizon, change will only accelerate. How the market develops will be defined by how both the industry and consumers alike respond to these new realities. The e-cigarette market however,...
Nielsen reveals the ads and the brands that took TV advertising Gold in 2012.
Consumer packaged goods value growth across Europe slowed significantly in 2012, dropping from 5% to just 2.8%. Amid continued difficult economic conditions, finding growth will be tough. Retailers however are fighting back, using Private Label as a trigger to drive retail disruption. Here, Mike...
Retail sales of frozen burgers, the product that sparked the horse meat revelations last month, are down 40% year-on-year to 2 February 2013. But the decline is almost entirely down to shoppers eschewing own-label burgers, while sales of branded burgers have so far held up, according to Nielsen.
In a multi-platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference
The UK’s leading supermarkets will be relying on strong advertising in the final weeks of Christmas after another month of slowdown in year-on-year sales value growth due to a continued weakness in General Merchandise – such as electronics, toys, clothes and home furnishings.
Leading brands start measuring online ad performance with revolutionary Nielsen Online Campaign Ratings as it launches in UK.