Insights

Nielsen Design Impact Awards

This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.

How to Innovate Smarter Without Sacrificing Speed

Today, FMCG manufacturers are under enormous pressure to innovate faster. As a result, manufacturers are cutting corners to be more agile, yet are doing so at the expense of valuable consumer feedback and opportunities for refinement.

The Art of Premiumisation: Stop Guessing, Start Innovating

Consumers are trading up—and not just on big-ticket items. For brands that get it right, this presents a big opportunity to differentiate their product portfolios, drive sales growth in increasingly competitive markets and engage with a much wider range of consumers.

Rules of the game

With consumer disloyalty on the rise and growth and ROI on everyone’s minds, it’s increasingly important to make sure that every move you make as a retailer or manufacturer counts.

Provence Points to a Rosé Future

The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.

Wine Boxes and Cans Come of Age

Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.

From Great Panels Come Great Insights

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...