Learn how sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
With most offices shut and huge numbers of Londoners forced to work from home as a result of the COVID-19 pandemic, travel into the capital has come to a halt, and so has the daily shopping.
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
TV advertising is an important medium for reaching mass audiences, and brands continue to pump marketing budgets into this channel.
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.