While unexpected by many, the Amazon-Whole Foods linkage highlights just how profoundly consumer expectations are changing with regard to food and beverage shopping—and will continue to do so moving forward.
Digital has disrupted a whole host of interactions, including the way we watch video content and the ways we communicate with friends and family. The way we shop is no exception.
Not surprisingly, online shopping is pervasive among the growing online population. But when it comes to buying online, category dynamics are fluid and evolving.
To make smart decisions about how your brand is performing online, you need data—the right data. How you collect this data and how you analyse it are key components of how well informed your business will be as you guide your brand into the future.
Though mobile shopping habits are on the rise, there’s certainly a method to the madness, as global consumers are also using digital tools to monitor their spending and manage their finances.
Among global respondents, 74% say they appreciate the freedom of being connected anywhere, anytime, and 70% strongly or somewhat agree that their mobile device has made their life better. This constant connectivity has not only changed the way we keep in touch, but also the way we shop, bank and...
E-commerce is big business, and getting bigger every day. In fact, by 2019 retail e-commerce will lead brick-and-mortar sales growth by a margin of three to one.