One of the biggest is that small start-ups are generating 53% of the growth and cutting into the share of established manufacturers. And so FMCG manufacturers of all sizes are looking to the successful start-ups for inspiration on how to be more agile, but is it that simple?
Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen. However, despite the slow start to Christmas spending, we predict that grocery shoppers will spend £7 billion in the crucial two week period...
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.
Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
Even after the buzz of new product innovation wears off, growth is still possible. Here’s how a refined approach to price and promotion can amplify your brand proposition.
New data shows headline growth in the last four weeks was +1.5%, compared with +1.9% during the previous four-week period, and a stark contrast to the +3.1% for the equivalent period last year.
Agile market research can help manufacturers prototype ideas in a safe environment and identify the best possible version of each prototype before they invest in more expensive execution steps.
Following a record summer of spending, shoppers are tightening their purse strings in anticipation for the upcoming holiday season, signalled by a slowdown in grocery sales.