The Monetization of a Minute
There’s never been a better time to be a connoisseur of video. Surprisingly, however, the time Dutch consumers spend watching video has declined over the past five years as the availability of newer options has increased. While we believe this will reverse over time, it highlights just how...
Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
The Path to Agile Innovation in a CPG World
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design,...
Power of One: Athletes as Endorsers
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
Nielsen Design Impact Awards
This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
Women’s Football 2019
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
Esports Playbook for Brands
Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
Quarter By Numbers: Q4 2018
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
Changing Consumer Prosperity
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
Quarter By Numbers: Q3 2018
Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.