Nielsen Design Impact Awards
This year’s Design Impact Awards includes winners from around the globe. Unlike last year’s awards, we accepted entries from all countries this year. And with a global lens applied, we selected 10 initiatives that leveraged both the art and science of design to drive remarkable sales impacts.
This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
Through our analysis, we identified four key lessons that this year’s winners learned, which each brand leveraged as they redesigned their product packaging. The need to:
- Design beyond category norms
- Design to promote health & wellness
- Design for white space
- Design for screen time and new purchase platforms
This report reflects a compilation of in-depth interviews with the teams that worked on these award-winning initiatives and offers end-to-end insight into the creative process behind each package redesign. We hope the stories provide inspiration for all brands seeking to maximize the return on their package designs.