Insights

Quarter By Numbers: Q2 2018

Generally speaking, global conditions for the FMCG industry remained positive in second-quarter 2018. Some regions showed significant growth promise, while others showed a slight pullback from gains earlier in the year. With many markets experiencing notable increases in GDP growth, conditions were...

The Future of Snacking

Our changing lifestyles continuously influence the way we eat. Today, more than ever, we eat what we want, when we want. Although, three square meals a day has been the standard pattern for decades this traditional view of eating has eroded over the years.

The Quest for Convenience

Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.

The Power of Snacking

At £18bn and counting, the snacking category is experiencing a revolution in the UK. Put this in context with the rest of the globe, snacks are a rare global growth story, and a consumer trend that is being fuelled by the dichotomy of health and indulgence.

Quarter By Numbers: Q1 2018

From a global perspective, conditions and prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, economic recovery in Latin America looks promising in key markets, FMCG sales in North America performed well, and growing disposable incomes...

World Football Report

The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.

Commercial Trends in Sports 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

Quarter By Numbers: Q4 2017

Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.