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Meet the seven different types of snackers

CPG, FMCG & Retail | 23-07-2018

We Brits love to snack, and while snacking has traditionally been thought of as an impulsive aspect of what we eat and drink in a day, just as many of us now proactively plan ahead for our snacks.

We asked UK shoppers about their motivations for snacking and found a complex web of factors influencing why we snack, when we snack and what we snack on - summed up in seven key snacker profiles.

So, how well do you know your snacker? Are they looking for a deal or a meal? Does health play a deciding role or do emotions take over?

In this second of our third part series of reports on the power of snacking, we explore:  

  • The seven different types of snackers and how to engage them
  • Trends driving growth in the category
  • How time of week and age demographics influence snacking
  • How to unlock growth

Missed the first report in our series? Check out Welcome to the Snacking Revolution.


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