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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Shares its Latest Streaming Insights at VidCon 2019
Ravi Rai, VP of Digital Product at Nielsen, and Harry Brisson, VP of Strategy and Innovation, took the stage last week at the 10th VidCon Conference and highlighted strategies for attracting, retaining and monetizing streaming video audiences. During their presentation, the pair explored new...
Nielsen Surpasses Volunteering Goal Early With 8th-annual Nielsen Global Impact Day
In June 2019, almost 24,000 Nielsen employees from 92 countries volunteered across more than 1,500 events as part of our eighth-annual Nielsen Global Impact Day (NGID). This year, NGID marked a milestone for Nielsen thanks to the volunteer hours logged through the event.
Megan Clarken Pushes the Importance of Data and Diversity at Cannes Lions
Throughout the Cannes Lions International Festival of Creativity, Megan Clarken, Chief Commercial Officer, Nielsen Global Media, spoke on various stages about how companies must not only accept, but lean into the ad industry’s embrace of data diversity to succeed. Sticking to the ways of the past...
Nielsen Highlights the Value of Trust at World Economic Forum 2019 in Dalian, China
This week, Justin Sargent, President, Nielsen China, was invited to the World Economic Forum’s (WEF) Annual Meeting of the New Champions in Dalian, China, to discuss the key developments in the global economy, technology and consumer demand that are reshaping the market landscape and greater...
Trust and Transparency Lead the Way in Nielsen’s Latest Non-Financial Materiality Assessment
With data at the center, alongside trust, transparency, and diversity and inclusion as other bedrock areas of importance for Nielsen, this latest update underscores the inherently interconnected nature of the environmental, social, and governance (ESG) areas that matter most to our business and our...
Measuring the Impact of Climate Change
There is no denying the clear and measurable effects of climate change, and organizations around the globe are starting to assess the impact of the changing environment on their operations, align on recommendations for how companies can take strategic action on climate change and encourage...