London, Thursday 22 January 2015 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, has today announced that it has successfully completed its acquisition of Brandbank, an established world leader specialised in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.
“This acquisition marks an exciting advance in our company’s digital evolution,” explains Nielsen global president John J. Lewis. “These new digital capabilities will enrich our existing global product reference information and operational processes to drive greater analytic capabilities for our clients.
“It places Nielsen at the centre of the FMCG/retail demand chain and at the heart of retail. Also, it gives us a pivotal role helping clients to navigate and unlock e-commerce opportunities to engage an increasingly mobile and digitally-oriented generation of shoppers.”
Nielsen will acquire all Brandbank data, working processes and ongoing client work. It will also integrate Brandbank teams across the UK, Ireland, France, the Netherlands, Poland, Czech Republic, Slovakia, Hungary, Turkey, China, Thailand and Malaysia. In addition, the business is in dialogue with Brandbank clients in the US, Canada and Germany.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. www.nielsen.com
Brandbank is the world’s leading product content creation, management and publishing solution for multi-channel retailing. The business works with major multi-national grocery and health & beauty retailers and over 6,000 FMCG suppliers in more than 16 markets. It helps them to create, manage and distribute product content, which is optimised for shopper marketing and category planning.
Brandbank helps manage the relationship between retailer and supplier communities – minimising duplication of effort and wasted budget, and maximising the value of product content. This enables businesses to publish rich product content for a range of applications, from ecommerce sites and mobile shopping apps, to virtual merchandising and offline print media. It distributes in excess of 50 million digital product assets to retailers, wholesalers and food service businesses every year. www.brandbank.com
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