NIELSEN DATA MANAGEMENT PLATFORM
A GENUINELY REAL-TIME END TO END SOFTWARE
Nielsen’s Data Management Platform powers some of the biggest brands, ad tech platforms, publishers and agencies in the digital ecosystem. The real-time end-to-end platform allows clients to capture, profile, syndicate and optimise faster than any other platform.
The platform brings the power of Nielsen audience data and analytics to our clients for the purposes of audience discovery, targeting and analysis.
MANAGE YOUR DATA
Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria.
INSIGHTS AND ANALYTICS
UTILISE NIELSEN’S BEST-OF-BREED AUDIENCE PROFILING AND PLANNING APPLICATIONS.
Obtain a detailed view of you audience across multiple data assets. Select any first-, second- and third-party segments, and gather detailed, granular insights about the selected audience.
Compare reach and overlap of thousands of segments side by side to find an actionable audience that meets your campaign goals.
You can search all the segments you support to gain enhanced visibility over Nielsen Marketing Cloud data taxonomy with just a few clicks.
CUSTOMIZE YOUR AUDIENCE
We’ve created more than 60,000 built-in segments globally to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in:
- Consumer media and buying behavior
- The consumer path-to-purchase
- Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality)
- Market dynamics (including seasonal and local market demand, competitive actions and advertising)
With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms.
You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey.
REACH AUDIENCES IN REAL-TIME ACROSS ALL MEDIA
CONNECT WITH PEOPLE AT THE RIGHT TIME AND PLACE ACROSS ALL YOUR DIGITAL MARKETING CHANNELS.
ANALYZE & OPTIMIZE RESULTS
Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications to measure and improve performance across all your digital marketing tactics.
INFLUENCE THE PATH TO PURCHASE
“Nielsen is an invaluable strategic partner for us as we continue to build upon our data and technology infrastructure. This will enhance our targeting capabilities and provides us with the planning tools we need to ensure that our agencies can reach addressable audiences at scale.”
Global Chief Data & Marketing Technology Officer, IPG Mediabrands
“Nielsen’s unique data, DMP technology and ROI measurement capabilities are enabling us to transform our approach to addressable cross-screen digital and video advertising. We now have the ability to reach the right audiences with relevant messages across different platforms to drive incremental retail sales. Most importantly, we can prove what’s working and improve on what’s not to get the most out of our media spend with Nielsen’s ROI-oriented measurement capabilities.”
Senior Director of Marketing and Media at Chobani
“By launching the first audio DMP, Nielsen is making radio audiences truly addressable for the first time in the industry’s nearly 100-year history. We are embracing Nielsen’s big data capabilities to enable our clients to identify and reach, at an extremely high degree of accuracy, their best customers across every radio format we offer.”
Westwood One’s President and EVP of Corporate Marketing for Cumulus
“Nielsen and Sony Crackle are working together to shape the future of TV. With Nielsen Marketing Cloud’s reliable audience data and cross-screen addressable solutions, we can connect brands with viewers seamlessly wherever our premium ad supported TV content is streamed.”
SVP Operations & Business Planning, Sony Pictures Television
Nielsen is committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising at any time through settings on their device, Nielsen’s websites, and/or through content providers’ websites or apps.