We all know how important innovation is to drive growth in consumer products companies. However, less than 0.5% of all new products launched achieve enduring breakthrough performance. How do you rise to the top?
Nielsen’s end-to-end innovation process helps you generate better outcomes by identifying profitable unmet opportunities, screening and optimizing concepts, accurately forecasting sales and launching successfully.
We bring you over 35 years of BASES heritage as the gold standard in forecasting and predicting in-market success, an extensive database of success norms based on 200,000 global tests and 2,000 validations and consistent methodology and harmonization across 68 markets. Through our acquisition of Affinnova, these benefits are now enhanced by industry-leading collaboration and optimization tools, and a modern, fast, all-digital platform– all to help you make smarter decisions.