There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test the effect that music had on their ad’s ability to communicate the idea of “trust.”one of their ads.
With a life-threatening cause on the line, it was crucial that DKMS, a blood cancer donation center, deliver their emotional message carefully in order raise awareness and elicit action from the audience.
During ad testing done with Nielsen Consumer Neuroscience, On the Beach was able to learn whether its trusted fallbacks were really working to build brand awareness.
The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad.
Andy’s Crisps and Nielsen used neuroscience measures to identify how to communicate health without compromising the perceived taste of Andy’s new gluten free cracker line within international markets.
Bob’s Bourbon teamed with Nielsen to test key phrases and messaging, striving to identify which concept best promoted their distinct brand.
YuMe partnered with Nielsen Consumer Neuroscience to study the impact of immersive content in this new age of advertising.
Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting? Yahoo! worked with Nielsen Consumer Neuroscience to develop guidelines for developing more effective online targeting.
Lipman Hearne collaborated with Nielsen Consumer Neuroscience to asses which marketable qualities of a liberal arts education resonated most strongly with different consumer groups.
Software companies marketing tax preparation can now attract more new customers online, due to dwindling pen-and-paper tax returns. Nielsen Consumer Neuroscience worked with Intuit’s TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the...