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Webinar: Five Keys to Ad Effectiveness

In this webinar, Leslie Wood, Chief Research Officer at Nielsen Catalina Solutions, and Dr. Carl Marci, Chief Neuroscientist at Nielsen, share answers to common ad effectiveness questions based on an unparalleled industry study of nearly 500 ad campaigns.

Webinar: The Brains Behind Award-Winning Advertising

How do you know if the creative you develop is truly resonating with consumers? Two winners of this year’s ARF David Ogilvy award for Excellence in Advertising Research – Kraft and the Ad Council (Shelter Pet Adoption) – used neuroscience to develop ads that resonated with consumers to drive...