About us

REPRESENTATION MATTERS

Asian Americans are a driving force in the U.S., both as cultural influencers and powerful consumers. Your representation within the products and media you love begins with data. At Nielsen, we provide a cultural narrative for diverse communities through our research. Below you will find the latest Asian American consumer insights and reports featuring Nielsen’s data. You can check out the work we are doing in Asian American communities across the U.S.

And remember, every insight we share starts with a ‘yes.’ At Nielsen we get it. We’ve been listening to you for years. And when you say ‘yes’ to our surveys, your voice is heard, your privacy is protected and your story gets told.


ASIAN AMERICAN DIVERSE INTELLIGENCE SERIES

Nielsen’s Diverse Intelligence Series offers comprehensive reports that focus solely on diverse consumers’ unique media, consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. Below are highlights from our recent report, Engaging Asian American Consumers at the Dawn of a New Decade.

ON THE RECORD WITH MARIKO CARPENTER

Mariko Carpenter, VP of Strategic Community Alliances at Nielsen, goes on the record to share more about our Diverse Intelligence Series report, launching on May 18, 2020.

#washthehate

We can all agree that we are in the middle of a time of great uncertainty and anxiety due to COVID-19. Globally, people are united in their efforts to stem the flow of the virus—and that includes things that might cause short-term difficulties. That’s why we’re condemning any racism and discrimination against Asian Americans—who have recently suffered from attacks, negative imagery and sharp declines in business related to COVID-19. Read our full statement below, from:

David Kenny, CEO and Chief Diversity Officer, Nielsen Media

David Rawlinson, CEO, Nielsen Connect

Sandra Sims-Williams, SVP, Diversity & Inclusion, Nielsen Media

ABOUT ASIAN AMERICANS

DIVERSE INTELLIGENCE SERIES REPORTS

INFORMED INFLUENCERS AND POWERFUL PURCHASERS: THE ASIAN AMERICAN CONSUMER JOURNEY

ASIAN AMERICANS: DIGITAL LIVES AND GROWING INFLUENCE

2017: ASIAN AMERICAN WOMEN: DIGITALLY FLUENT WITH AN INTERCULTURAL MINDSET


HOW WE REACH OUT

Our Strategic Community Alliance leaders regularly speak at events and meetings to share our multicultural insights.

Mariko Carpenter

Vice president

Asian American Thought Leader

Cheryl Grace

Senior Vice President 

African American Thought Leader

Stacie de Armas

Stacie de Armas

Vice President 

Hispanic Thought Leader

DAVID KENNY, CEO, ON CENSUS 2020


community partners

YOUR PRIVACY MATTERS

Your voice, your preferences and the power you yield as a consumer matters. It matters not only to the businesses that produce the products and media you consume, but it also matters to us. At Nielsen, we are committed to being responsible with the personal data we maintain and we are committed to protecting the privacy and security of the personal data we collect.

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Join the conversation around this year’s Asian American report with #DIS2020