Caring for Our Environment
Sustainable options are a fundamental part of the decision making process at an individual and organizational level throughout Nielsen.
To continuously identify, bring awareness to, and advocate for, sustainable options in an effort to manage and reduce Nielsen’s impact on the environment by driving operational efficiencies.
In other words…making sustainability part of our DNA.
Nielsen understands the demand of the environment, and through Nielsen Green, has built a sustainability program that makes a global commitment to save, protect and restore our natural environment. With a portfolio that focuses on efforts to reduce emissions and improve our resource management, Nielsen takes a holistic approach, empowering our colleagues, clients and vendors to lead environmental projects where we can have a material impact.
Nielsen’s environmental focus spans three key areas:
Understanding our business impact on the environment across markets
Our Value Chain
Working with our clients and vendors to influence and drive sustainable change
Our Grassroots Impact
Building on-site Green Teams to identify and launch initiatives to drive impact across Nielsen offices
How We Do It
While Nielsen has identified seven green pillars to drive our sustainability work forward, our non-financial materiality assessment has enabled focus on three, facilitating maximum positive impact on the environment. These are Waste, Travel and Energy . The seven green pillars are noted below.
We further translate our commitment to the prioritized areas through our sustainability goals, and continue to measure our Greenhouse Gas emissions globally. Learn more about the goals, carbon emissions, and green initiatives in our Environmental Sustainability Policy & Guidelines for Operations.
Promote programs to reduce landfill and other waste; increasing recycling and composting across Nielsen offices
Implement building energy management strategies to drive efficiencies in performance
Materials and Resources
Encourage use of sustainable building materials, such as recycled furniture and carpets made from recycled materials
Reduce our carbon emissions by focusing on ways to reduce, optimize and offset our travel
Share knowledge & drive awareness on climate change with all stakeholders, educate on the urgent need for action and plans
Promote smarter and more efficient use of water through controlled or reduced consumption
Indoor Environmental Quality
Maintain productive workspaces through better indoor air quality, unobstructed access to daylight, using no Volatile Organic Compound cleaning supplies, ensuring reduced concentrations of air pollutants, to name a few
Our Value Chain
Learn more about Nielsen’s commitment to good corporate citizenship and sustainability in our supply chain, managing the environmental, social, governance (ESG) and ethical impacts of purchasing.
Our Grassroots Impact
Nielsen’s commitment to sustainability is activated at the grassroots level by volunteers who come together to lead and participate in initiatives through our locally established Green Teams. Through simple but impactful initiatives, these office-based teams are changing our behavior and interaction with the environment. Learn more in the Nielsen In Action section.
Nielsen in Action
Source: Nielsen 2016-2017
Other Green Initiatives
- In 2016 and 2017, the Nielsen Cincinnati, Ohio office was given the designation of "Transit Friendly Destination" under the 'Green Umbrella', a group of nearly 250 governments and corporate and nonprofit organizations throughout Ohio, Kentucky and Indiana.
- Electric car charging stations have been introduced in the Nielsen Oldsmar, Florida office, to support more sustainable commuting.
- Green certifications for Nielsen offices:
- Nielsen Los Angeles, California office received Green Biz certification
- Nielsen Malaysia office is GreenRE Bronze certified
- Nielsen Tel Aviv, Israel office is LEED Gold pre-certified
- Nielsen Chicago, Illinois office is LEED Silver certified
First Green Awareness Week launched in November 2017 to increase awareness around climate change, its impact, and Nielsen’s role. Green Teams led awareness drives by inviting subject matter experts as speakers, collaborating with local non-profits, sharing best-practices through signage and all-office emails; screening documentaries and holding discussions.
Nielsen’s Travel Trend: Nielsen saw a 6% reduction in business travel mileage between 2016 and 2017, consequently reducing the carbon emission too:
- 2016 - 104,380,907 miles; 18,787,371 kg carbon
- 2017 - 98,613,259 miles; 17,750,387 kg carbon
Nielsen’s Paper Consumption: As part of our drive to impact waste, Nielsen looks to measure and reduce its paper usage. Looking at our North America & Latin America regions, there was a 36% reduction in paper purchases between 2016 and 2017.
Our Associates in Action Around the World
Nielsen Environmental Policies & Guidelines for Operations
A look at Nielsen’s global environmental sustainability program and policies, the vision, our committed goals and emission numbers, and an overview of our operational processes to drive responsible resource management.
Global Responsibility Report
A report sharing the way Nielsen measures its performance as a corporate citizen, how we serve our clients, manage our supply chain, treat our associates, and contribute to our communities and environment.