About Us

Investment and Innovation at Nielsen

Working together. Innovating further.

Nielsen Ventures

Supporting the growth of new and disruptive businesses.

Innovation fuels success. Powerful data fuels emerging technology. That’s why Nielsen invests in and helps launch early-stage startups specializing in big data, marketing analytics, retail and advertising technologies, e-commerce and machine learning.

Nielsen Ventures is Nielsen’s corporate venture arm that constantly surveys the tech landscape to identify solutions that will help us better understand consumer behavior and sharpen our measurement capabilities. In 2013, we launched Nielsen Innovate, a tech incubator in Israel that helps early-stage startups grow into successful global companies. To date, Nielsen Ventures has invested in more than 30 startups from around the world, and Nielsen Innovate has invested in and helped launch more than 24 startups.

Learn more about our startups.

Strategic acquisitions

Growing capabilities to strengthen our core.

We actively search for and acquire businesses that complement ours so that we can broaden the breadth and scope of how we deliver value to our clients. What types of businesses do we look for? With an eye on the future, we’re focused on top industry trends, just like our clients:

  • E-commerce
  • Loyalty analytics
  • Cloud computing
  • AI/Machine learning
  • Targeting
  • Non-linear measurement
  • Data management platforms

Internal development

Creating thousands of patents that win awards for new technology.

For nearly 100 years, we’ve been exploring and experimenting to advance our measurement and methodologies to deliver the most value to our clients. You can see our commitment in our extensive list of granted and pending patents.

Nielsen was featured on Forbes’ 2017 list of the World’s Most Innovative Companies.

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