Nielsen TV Panel for Students
WHAT DOES NIELSEN DO?
We are a global information and measurement company and leading provider of marketing and media information — including TV ratings — to TV and cable networks, advertisers and other media companies. We provide data on who’s watching what and how.
HOW DOES NIELSEN MEASURE VIEWING?
We use a meter to measure the audience of content from TVs, computers and other devices. When you’ve heard that 106 million people watched the Super Bowl, that’s us.
WHY AM I IMPORTANT?
What you watch and how you watch it are not the same as what some of your other family members watch. That’s why we need you to represent your age group. You are in one of the key demographics for TV content.
Did You Know…
Nielsen collects data on many topics — not just TV viewing. Here are a few fun facts:
People in the 18-24 age range spend almost16HRS
per month watching video on the internet — more than any other age group.1
Smartphone ownership among college graduates was76%
compared with only 63 percent among high school graduates.2
HOW DO I PARTICIPATE?
Participation is easy. After we install the meter, you simply log in and watch TV like you normally would.
HOW PRIVATE IS THE INFORMATION?
WHAT’S IN IT FOR ME?
You will receive an initial gift, soon after the meter is installed, and additional compensation for your continued participation. Even your roommate(s) may be eligible to receive a gift!
Did You Know…
of people aged 18-24 interacted with a social network while in the bathroom. Talk about multi-tasking!3
While simultaneously watching TV and using a tablet,29%
of 18-34 year olds looked up coupons or deals related to an ad seen on TV.4
1 Nielsen, “The Cross Platform Report: A Look Across Screens”, Q1 2013.
2 Nielsen Newswire, “Does College Play a Role in Media Consumption?”
3 Nielsen, “State of the Media, The Social Media Report 2012”
4 Nielsen, “State of the Media: Advertising and Audiences Report”, Spring 2012.