AGENCY

Media Buying

CONCEPTS AND DATA APPLICATION

Before you attend a class, download the corresponding guide that provides a class agenda, important links, and practice exercises.

NIELSEN AUDIO RATINGS 101

The foundation course designed to teach you the basics for radio buying and selling and the Nielsen radio diary service.

PPM 101

The purpose of this course is to help familiarize you with a truly major advance in media outlet ratings data collection – the Portable People Meter.

PPM SNAPSHOTS: BASICS

This interactive guided tutorial covers Portable People Meter methodology, hardware and panel management.

ONLINE ADVERTISING 101

Online advertising is becoming an increasingly important part of the media mix. This tutorial will familiarize you with the buying and selling process of internet advertising.

RESOURCES

Click here if you are looking for information about Nielsen TV Products – for example, NLTV, NNTV, Arianna, Grabix, NPOWER.

A help sheet for those who need help with logging into Nielsen Answers.