CONCEPTS AND DATA APPLICATION
Before you attend a class, download the corresponding guide that provides a class agenda, important links, and practice exercises.
NIELSEN AUDIO RATINGS 101
PPM SNAPSHOTS: BASICS
ONLINE ADVERTISING 101
Online advertising is becoming an increasingly important part of the media mix. This tutorial will familiarize you with the buying and selling process of internet advertising.
A help sheet for those who need help with logging into Nielsen Answers.