Media Planning – Canada
Nielsen Clear Decisions™ is a software platform that analyzes media and marketing data which has been designed to work the way you do.
This course is recommended for people who are new to the software and for those who have recently entered the media industry. By the end of the session, you will have learned how to create a simple Crosstab (e.g. demographic profile, media habits) and interpret the results. This sessions is a prerequisite to attend all other Clear Decisions sessions.
Reduce time spent mining data by learning Clear Decisions tips and tricks that will enable you to quickly identify key data and strengthen an index value. This session will detail how to sort, rank and filter data across multiple report variables. Prerequisite: Crosstab Basic 101
Learn shortcuts, time-savers and product features. Features covered: Trend, Study Update, Qualitative Media, Split Mode, Project, Statistics & Advanced Variables.
Gain insights into the various coding options available within Clear Decisions that will improve efficiency building complex codes or custom targets. Features covered: Auto Code, Count Coding, Manual Coding, Visual Editing and volumetric coding.
This session will review how to customize the appearance of report variables and review report export formats. Learn how to create presentation ready charts instantly and save templates for future use. Prerequisite: Crosstab Basic 101
Develop a Cost Rank report using the Media Section filters, default rates and customized variables. Analyze Data by sorting and ranking media across multiple variables and learn how to create a Favourite file to save commonly used media for future use. Prerequisite: Crosstab Basic 101
This introductory course is recommended for new users and those who have recently entered the media industry. Users are introduced to the essentials of developing print reach/frequency schedules and interpreting commonly used reports. Prerequisite: Crosstab Basic 101
Refine your print reach/frequency schedules using built in rankings, custom rates and default reports. Print schedules can be quickly optimized to identify which publications and print plans will achieve your budget/reach objectives. Prerequisite: Getting Started – Build a Basic Print R/F Schedule
Learn how to complete multi-variant analysis and graphically display the results. Using the sophisticated algorithm housed in Correspondence, you will be able to analyze the discriminating attributes of a market or category.
Transform Crosstab data into quadrant maps to visually explain data. Learn how to export data from Crosstab to illustrate the distribution of results when compared across two criteria. Prerequisite: Crosstab Basic 101
CLEAR DECISIONS TUTORIALS
Nielsen Clear Decisions is a self- updating, fully integrated workspace that enables access to the most current data and options at all times. Our state-of-the-art interface delivers:
- Greater insight faster, for increased productivity
- Drag-and-drop coding to build quick reports
- Presentation worthy graphs and charts
- Flexible reporting
Crosstab is an audience profiling system, which enables you to quickly generate simple or complex targets and analyze them in order to gain insights from your data.