Media Planning – USA
Nielsen IMS is a global division of the Nielsen Company and we provide several state of the art analytical tools that support media and marketing decisions. Our software is used to analyze more than 1,200 syndicated and proprietary databases each year.
Online classes are conducted by experienced Account Managers who are dedicated to ensuring you are comfortable with program features and provide you with solutions. The syndicated online classes are interactive and informative. You are encouraged to sign up for as many as you need. Registration closes 48 hours prior to the start of each session.
The course is highly recommended for people who are new to the software and for those who have recently entered the media industry. The class teaches how to utilize basic features in the program including understanding how to join data together using various operators as well as how to interpret the final report. The session also demonstrates how to build custom report templates and hundreds of chart options, including presentation-ready reports customized for your business needs.
The course is recommended to individuals who have taken Clear Decisions Basic Crosstab and would like to learn more detailed coding techniques, in addition to, advanced Crosstab functions. The class teaches shortcuts, time-savers, advanced functionality such as volumetrics, count coding, auto-coding, trending and many more features.
The course is recommended to those who have taken Clear Decisions Basic Crosstab and would like to learn how to strategically create a robust print plan. The class instructs users how to manage and optimize print insertions for both newspaper and magazine schedules. The optimization program provides best schedule scenarios based on user specific goals, such as budget or reach.
The course is suggested for those who have taken Clear Decisions Basic and would like to learn shortcuts save time and become more efficient. The class teaches how to use the right-click and shift functions, visual editing and various report functions.
The course is recommended to users who would like to learn how to create broadcast schedules and have a 360 degree view of the complete planning cycle. The class demonstrates how to create specific TV and radio schedules defined by DMA or MSA within the Marketmate TV and Marketmate Radio programs. These programs create a direct link to Media Mix allowing the combination of various media schedules; achieving one overall reach & frequency for total media activity. The session also teaches users how to focus on specific ethnic groups when subscribing to Hispanic and African-American data.