Nielsen Radio County Coverage data & TAPSCAN Custom Coverage provides superior local insights by breaking out of the standard Nielsen Radio Metro boundaries for a broader understanding of listeners. The data and software allow you to illustrate the strengths of your station with detailed listening information available on a county level.
With County Coverage, stations can:
- Examine total listening for each county for Persons 12+ in two key dayparts
- Show county-by-county listening estimates for your station and your competition
- Identify non-Metro competitors
- Determine the share contribution of Metro stations in your county
Tools & Tutorials
Learn how to install County Coverage data and manage it in the TAPSCAN Custom Coverage software.
Discover how to create a Coverage Profile to a stations’ audience and uncover where they live.
Display a station’s audience broken out by the different age cells and genders and select which estimate becomes the benchmark.
Learn to create the most used TAPSCAN report, which displays the competitive landscape in your market. It answers basic questions such as “How many listeners do you have?” or “What is your best daypart?”
Determine the spot rate any station would need to charge to achieve the CPP (Cost Per Point) or CPM (Cost Per Thousand) for a given demo/daypart.
Display reach and frequency results for different stations based on running different levels of commercials within a week.
Create multiple columns representing various frequency levels, then calculate the reach and frequency that will result if that amount of commercials are aired on each station.
Learn how to create a basic radio schedule for advertsisers that displays audience estimates and demonstrates value.