The ability for program directors to understand their audience is critical to the ratings and revenue success of their stations. PD Advantage Web is a best friend to programmers, providing the understanding they need to maintain and grow their audience and their share of ear.
Tools & Tutorials
The PPM Reports provide a comprehensive view for PDs in PPM markets on not just what happened, but why it happened. Along with PD favorites such as Vital Signs and Share & Share Goals reports, the PPM Reports in PDA provide multiple opportunities to see the impact of panelists across multiple surveys. Special data points include Listening Occasions and Time Time Spent Per Occasion, as well as the opportunity to see PPM estimates side-by-side with content information from Media Monitors (subscription required).
The Diary Reports are a more in-depth, easy to use set of reports for PDs that includes such favorites as Vital Signs and Diary Comments. Also included are unique estimates like Tune-Ins and Time Time Spent Per Tune-In, as well as unique insights such as 100+ Quarter Hour Diaries, how your stations are identified, and a Goals Report. Included with a Diary Advantage subscription are all the features of PDA Light.
PD Advantage Light is the base set of reports designed just for PDs. It includes the Programmers Package set of reports as well as Ranker and Trender reports. The Programmers Package set of reports allows PDs to identify trends across key demos, zip code breakdowns, recycling, and analysis based on Preference.