AUDIO

Tapscan

TAPSCAN is the most widely used Web-based sales proposal and analysis software system for radio. TAPSCAN is used by over 19,000 radio sales professionals and facilitates half a million proposals to radio buyers per year.

TUTORIALS

DUPLICATION ANALYSIS

Enables customers using Respondent Level Nielsen Audio Data to analyze shared audience between single
stations and dayparts or groups of stations and dayparts.

MULTI-DAYPART TRENDER

Trend several dayparts across a single station at a time.

IQP (INSTANT QUALITATIVE PROFILE)

A quick graphical report to examine a market or target’s basic lifestyle and socio-economic characteristics.

RADIO QUALITATIVE RANKER

Compare a market or target’s radio station listening across standard radio time periods.

MEDIA QUINTILE

A quick graphical report comparing overall media usage for a selected target available in Scarborough
and Scarborough Mid-Tier markets.

MEAN MEDIAN

This quick table report allows you to compare mean and median averages for several Scarborough
category questions. Only available in Scarborough markets.

SHOPPED VS. PURCHASED

A quick report that compares persons shopped and persons who purchased at specific stores for a
few select Scarborough retail categories.

SELECTING REPORT PARAMETERS

Overview of TAPSCAN report parameters selection.

GRAPHING, PRESENTATION, AND PRINTING ORDERS

Overview of TAPSCAN options for creating client friendly reports.

RANKER REPORT

Document audience delivery for any demo, daypart, and geography.

COMPOSITION REPORTS

Break out listener composition by Age, County, Language Preference, Listening Location, Employment
Status and Loyalty.

DUPLICATION GRID

Examine the listening audience shared between radio stations.

SCHEDULE OVERVIEW

Overview of TAPSCAN Schedule layout and functionality.

SCHEDULE CREATION

Overview of TAPSCAN Schedule creation.

STEP GUIDES