Client Learning

The Ultimate Guide to Nielsen Consumer Panel Services

Coding

Why is Nielsen coding important for my business?

What is item coding?

This video explains why Nielsen coding is important to manufacturers and retailers.

Video length: 2 minutes, 12 seconds

How does Nielsen collect information to code new items?

This video identifies how new items are coded.

Video length: 5 minutes, 11 seconds

How does Nielsen code new items?

This video explores the manual and automated processes for new item coding.

Video length: 5 minutes, 50 seconds

What are common coding challenges?

This video identifies three steps to ensure accurate and timely coding.

Video length: 6 minutes, 37 seconds

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JOB AID: How Do I Submit New Items for Coding?