Client Learning

THE ULTIMATE GUIDE TO NIELSEN CONSUMER PANEL SERVICES

Loyalty

What is loyalty?

This video will explain how you can determine if your product is meeting the needs of its buyers by knowing which factors influence loyalty levels using Nielsen Consumer Panel Services (CPS) data.

(Video length: 3 minutes, 16 seconds)

HOW CAN I USE PROPENSITY TO DRIVE PERFORMANCE?

This video will help explain how Nielsen Consumer Panel Services (CPS) data uses propensity as a metric to evaluate how important your product or brand is to the overall category.

(Video length: 3 minutes, 35 seconds)