Retail Measurement Services

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The Ultimate Guide to Nielsen Retail Measurement Services

Promotion

How Does Nielsen Collect Promotional Data from Retailers?

This video explains how Nielsen collects promotional information from participating retailers.

Video length: (3:59)

How Can Analyzing Promotion Benefit My Business?

This video explores the differences between promotion metrics, and the most effective approach when analyzing your promotional performance.

Video length: (4:12)

Learn More

JOB AID: Measuring & Improving Your Business with Promotional Data