The Ultimate Guide to Nielsen Retail Measurement Services
WHY IS NIELSEN CODING IMPORTANT FOR MY BUSINESS?
What is item coding?
This video explains why Nielsen coding is important to manufacturers and retailers.
Video length: 2 minutes, 12 seconds
How does Nielsen collect information to code new items?
This video identifies how new items are coded.
Video length: 5 minutes, 11 seconds
How does Nielsen code new items?
This video explores the manual and automated processes for new item coding.
Video length: 5 minutes, 50 seconds
What are common coding challenges?
This video identifies three steps to ensure accurate and timely coding.
Video length: 6 minutes, 37 seconds