Retail Measurement Services

{“order”:0,”name”:”reference”,”attributes”:{“path”:”/content/corporate/us/en/client-learning/retail-measurement-services/jcr:content/mainpar/contentareasolutions”,”sling:resourceType”:”foundation/components/reference”},”children”:null}

The Ultimate Guide to Nielsen Retail Measurement Services

Coverage

You have questions about coverage. Nielsen has the answers. Play this trivia game to see how much you already know about coverage!

Coverage Overview

This section will explain what coverage is—and what tools are available to better understand your coverage.

What is coverage, anyway?

(Video length: 2 minutes, 53 seconds)

Learn more

What tools can I use to understand my coverage?

What influences Nielsen Coverage?

This section will help you rationalize why Nielsen sales differ from your shipments and apply tools to better understand your coverage.

(Video length: 3 minutes, 42 seconds)

How does your business influence coverage?

(Video length: 4 minutes, 8 seconds)

Learn More

How do I access my Coverage Walk and other reports to explore my industry coverage?

How do I use the reports that can help me understand more about my industry coverage?

How do Market Dynamics affect coverage?

What is a Coverage Analysis?

How do I prepare for a Coverage Analysis?