Retail Measurement Services


The Ultimate Guide to Nielsen Retail Measurement Services


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Coverage Overview

This section will explain what coverage is—and what tools are available to better understand your coverage.

What is coverage, anyway?

(Video length: 2 minutes, 53 seconds)

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What tools can I use to understand my coverage?

What influences Nielsen Coverage?

This section will help you rationalize why Nielsen sales differ from your shipments and apply tools to better understand your coverage.

(Video length: 3 minutes, 42 seconds)

How does your business influence coverage?

(Video length: 4 minutes, 8 seconds)

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How do I access my Coverage Walk and other reports to explore my industry coverage?

How do I use the reports that can help me understand more about my industry coverage?

How do Market Dynamics affect coverage?

What is a Coverage Analysis?

How do I prepare for a Coverage Analysis?