Retail Measurement Services

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The Ultimate Guide to Nielsen Retail Measurement Services

Distribution

What is distribution?

This video explains the basics of numeric distribution, All Commodity Value (ACV) and Product Class Value (PCV) weighted distributions, and Total Distribution Points (TDP).

(Video length: 2 minutes, 30 seconds)

How can I use distribution data to grow my business?

This video helps you understand how to use the various distribution measures and combine them with other Nielsen RMS measures, such as rate of sale, to answer key questions for your business.

(Video length: 2 minutes, 36 seconds)

Learn More

Distribution by the numbers

Measuring and improving your business with distribution data

Understanding Total Distribution Points (TDPs)

Activities

Challenge: Analyzing Distribution to Grow Your Business

Challenge: How Well Do You Know Nielsen Distribution Metrics?