Retail Measurement Services

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The Ultimate Guide to Nielsen Retail Measurement Services

Non-participating Retailers

Why do non-participating retailers exist in Nielsen markets?

(Video length: 4 minutes, 16 seconds)

How does Nielsen estimate sales for non-participating retailers?

(Video length: 5 minutes, 08 seconds)

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What estimation methods are used for non-participating retailers?

How is the estimation method chosen for non-participating retailers?