Client Learning

Local Television

Local Television Knowledge Resources

This document covers viewing buckets and pseudo viewing sources.

NIELSEN MEDIA PORTAL RESOURCES

The following documents are available in the Local Workspace on the Nielsen Media Portal:

  • NIELSEN LOCAL REFERENCE SUPPLEMENT (go to Local Workspace > Reference > General Information folder)
  • LOCAL SURVEY DATES FOR TV SEASON (go to Local Workspace > Calendars & Schedules > Survey Dates)

Nielsen academy

  • MEDIA REVIEW – covers topics on general knowledge of media, ad model platforms, basics of what is ratings and sample panels.
  • TELEVISION 101 – Recommend you read this after you completed the Media Overview. Covers key metrics for National and Local Ratings.